Le Zoom investigates the role of architects in the age of communication. More than ever, clients – developers, city representatives, cultural institutions – depend on architects because of their ability to produce images. Images that show how cool the future will be, how nice the buildings will look, how happy the people will feel. Images to convince voters, investors, politicians, that the project in question deserves their support. Architects today are neither master builders nor the aggressive, avant-gardist visionaries of the Machine Age. We are communicators, just like graphic designers, art directors or science-fiction writers.

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Vedute (Photomontage from the exhibition “Imagine Den Bosch”)